Good Intentions Are Not Enough: Why We Fail At Helping OthersDisaster strikes, transforming cities and towns into graveyards and wastelands in a matter of minutes. But help is on its way as news channels and social media relay the information to all corners of the globe in real time, mobilizing hundreds of people and organizations to aid. Yet, with standard relief packages regardless of the location, and a lack of effort taken to match volunteers' skills with tasks, just how effective are we at helping others?